EDITING HEX : PIC 16F84A

Some time back i got a frequency counter from a fellow ham. On switching ON it showed his callsign.I decided to change the program in the microcontroller so that it shows my call sign during startup. I inserted the PIC to the programmer which is connected to the printer port of my computer. I downloaded the hex file from the microcontroller. Using a dis-assembler software i disassembled the hex code to the corresponding PIC instructions. I found the data memory of the PIC was used for storing words like 'FREQUENCY' , MHz etc. No trace of his call sign! Then i went to the program memory and found the ASCII values of his call sign in a series of instructions. I replaced those ASCII values with the ASCII values of my callsign.I put the PIC back in the counter and found it showing my call sign during startup. Mission accomplished .........

This is the startup screen after changing the hex code